Digital marketing is a blessing for modern business wonder due to the elevating social media channels, online reviews and feedbacks about the business and its products which have the capacity to drive huge customer traffic. As a result, strong and long-lasting relationships can be built with consumers. But you also need to understand the strategy that satisfied customers bring rewards; whereas, unsatisfied ones bring outrage.
Following are some of the Books, that have helped me to learn the marrow of marketing in the digital era and I can bet it will help you as well
1. Hit Makers: The Science of Popularity in an Age of Digital Distraction
Author: Derek Thompson
Is this book worth it?, well in this book Derek Thomson, an Atlantic senior editor, examines the hidden psychology of why we like what we like and talks about the economics of cultural markets that mould our lives. From why Facebook is the world’s most potent modern newspaper, to why almost all Hollywood blockbusters are made in sequels, remade, adapted and how data scientists proved that “going viral” is a myth, the book tells captivating stories of how culture happens and why things become popular.
2. What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
Author: Nicholas J. Webb
I bet this book is worth having a look at. This book discusses how to handle customers and move beyond customer service to create exceptional customer experiences. The author explores how today’s digital age is increasing consumer expectations and what companies should do to stay on top of it and their competitions. The Principle of this book comes down to two key questions:
- What do your customers love?
- What do they hate?
If your organization answers these questions, it will be prosperous. This book will give you priceless insights into who customers are and what they care about in the internet age.
3. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
Author: John Hall
A Powerful book to know your customer behaviour. This book casts light on how to stay top of the mind of your audience and lead your industry. The author describes how he built both his brand and his business contacts through helpful and engaging content. The book presents tips on how to earn trust with your targeted audience with digital marketing so that you display the first choice for your audience. Successful businesses and influential leaders have one thing in common: their names come top of mind when people think about their particular industries.
4. Chief Marketing Officers at Work
Author: Josh Steimle
a very interesting digital book to read. This book explores the balancing act between analytics and intuition from the perspectives of some top chief marketing officers (CMOs) and C-level executives at some of the top brands. With more data available for marketers and the ever-increasing need for collaboration at the leadership level at organizations, this books dispenses what successful marketers do and the skills they use to grow. The author explores how marketing executives adapt to changes that impact their jobs in the regions of technology, language, and culture. The book explains how marketing leader decisions are controlled by data rather than gut intuition.
5. Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing
Author: Robert Glazer
This book discussed how affiliate or performance marketing is a misunderstood term and basically represents something positive: paying only for marketing that delivers actual, quantifiable results or outcomes. The author catches a look at how affiliate or performance marketing developed, how it influences the changing digital marketing landscape, and how it can be used to enhance your organization. Discover how digital marketing is directed on creating transparent partnerships and relationships that improve your company’s reach and revenue.
6. Originals: How Non-Conformists Move the World
Author: Adam Grant
Why should you read this book? This New York Times bestseller examines how people can best source new ideas. Applying research and stories from business, politics, sports, and entertainment, the author shows you how to recognize a good idea, how to build an alliance, how to pick the right time to take action and how leaders can create cultures at their organizations that welcome nonconformity. This book shows that by fighting groupthink, your organization can become even more successful. The author provides insights into how to reject conformity and how to improve the status quo.
7. Invisible Influence: The Hidden Forces that Shape Behavior
Author: Jonah Berger
People believe they have greater control over their decision making, but it is the real truth?. However, the reality is that we are all subject to the power of social influence. From the bestselling author of the book Contagious, the author explores in his new book the secret influences that impact our decisions. From what we buy to what careers we choose to what we eat, this book uncovers the forces that subtly shape our behaviour. After reading this book, you will understand how social influence works and how this knowledge can help you exert more control over your behaviour.
So, have you read any of the above? Drop your comments below and I will answer to each one of you.