Everyone wants to know Best Ways to Do Content Marketing but Here’s the Bitter Truth- Content isn’t always the King. Especially not for those who are just starting a brand or are in the process of making one. Relevancy is what makes you royal and your customers loyal.
These following 4 core areas will help you strengthen your brand in the right direction.
1. Research and find your audience online
Most amateur brands instantly produce a digital presence and start firing out content even before identifying who they want to target and what they need to say, instead of This Have a sharp, qualitative approach to collect the data first and then it will automatically give you enough evidence for your matching customers.
Interview your sales/business developers
These people study to bring in new business and will never shy away from providing you with the answers if you ask the right questions. Which industry, city, sex, season, etc. Ask experts in your domain to find more information about your business market.
Question your customer support team
If you have a customer support team then congratulation because that is one of the incredible sources of collecting audience data and knowing what the want. If they’re good at their job, they’ll know which customer’s grandmother went on a Christmas break to Bangalore, whose daughter got a new laptop for Dussehra, or if Sourav cleared his driver’s test over the training period or not.
Ask Directly To customer
I bet all business have some data on their customers like a phone number or e-mail IDs. Ask them for feedback or if you have their numbers then call them asking for the feedback and if they faced any problems. Not only are they straightforward but pretty impressive at criticising products and saying if what you’re selling worth a dime. Measure the part of the city/state you’ve sold the most in, the time of the year during which the sales spiked, which product did not satisfy, what is their age, if they bought it for themselves or someone else, etc. Again, come up with smarter questions to ask.
Look Things Up Online
Browse through online sources like LinkedIn profiles, blogs, job listings, industry analysis, forums, Q&A sites, social media conversations, book reviews, and more to get a more extensive understanding of the consumers you are the target. Make sure the searching range is only relevant to your industry and domain.
Purchase Existing Research
It is true that not everybody can afford it and neither is it a regular habit in the Indian market but there are ventures out there, such as Nielsen and platform-specific statistical data via Facebook Insights that promote this and give you exclusive access to tons of data, such as — demographics, psychographics, buying habits, etc. of your business category.
2. Try Knowing your ideal consumer
Personify the Preferences
This is the key part, this is where you bring the perfect customer to life via their details such as their age, location, relationship, what do they work as, how much they earn. Essentially, all the parameter that is imminent to be looked at which allow them to purchase your product.
Build a Story
Our nature of mental and physical being is the outcome of the lives we’ve lived in. The same thing applies to your customer. Consider and write them a background, how do they feel about certain products, are they the head of their families, do they hold the spending power, what are their hobbies. In a nutshell, everything that plays as a determinant in deciding their affinity towards your product.
Got this Sorted Out ? Good, then Let move on
Figure out their Daily Problems
What is your consumer’s Daily Struggles? What problems you want to solve, What ticks them off, do they need assistance with something, more importantly, what services or product you can build that will help them. All of the above factors help you find the right content strategy for your big plans. Find them, pen them down, get it active for your content strategy.
Picture their Personality
Are they outspoken? What are their social views? like to express themselves? Creative or logical? Knowing how they are will help you understand what they care about. If your content is what they care about, it will be liked, considered and shared.
3. Don’t Reach Out if Audience isn’t interested
Most of the industries meet such a high rupture rate on digital conversions because they don’t share intimacy with their relevant audiences. Therefore at first forget about your intent to sell your product and put your intention on knowing what your content should say about you and your brand ( For example- Just look at Gary Vaynerchuk’s Instagram Account. He Shares Ideas on Motivation, Business, Digital Entrepreneurship.
show or speak about (refer to the last two points in the section above).
Nobody cares unless the product is on Amazon, and even there everyone, including yourself and us, just wants to know the discount, the time delivery will take and if people liked it.
3 Guideline of Content Strategy
- Don’t value visuals over virtues.
- Keep it stupid simple
- If you wouldn’t read it, then don’t write it.
Recommended Reading >> How To Create a Business Plan in 2021 (Guide)
4. Content is to Drive Sales
Enough explanation, everything that you will be doing is for only one purpose that is to drive sales. Now that you know your customer, their preferences and the content you should plan, follow this process to ramp up your orders even if you are just starting out.
Gather data to know how your revised or new marketing plan is working. This will answer the critical question — If it’s a step in the right direction or not. This can only be governed by numbers.
Data via Social Media
Data via Email Marketing & Newsletters
For emails, the go-to platform for building, marketing and strong automation of email campaigns while analyzing their results remains to be Mail Chimp.
Data via your Web Asset
Google Analytics is what completes the marketing funnel. Get your account activated before commencing work on any of the above platforms as it’ll help you to track and analyse your website’s traffic that’s generated by all your marketing activities.
This is the specific reason why media and marketing took a shift towards digital; the only mechanism that allows you to project, realize and optimize your reach and conversions. This is the section where you take out the bad apples. Be it the written content or its subject, the social media posts or your entire content approach, the design of the website or its experience, trust the data and revisit your approach wherever you spot a vulnerability or a corrupt execution.
Repeat to Optimise
While improving the areas in the strategy that are pointed out by the numbers, start examining these questions that frequently impact your targeting, execution and results –
- What keywords do my consumers use while searching for products/services in your industry?
- Where my audience spend the most time on?
- Is my target market liking my competitors content better? More importantly, am I meticulously taking notes of it?
- Do my leads commit and subscribe to m brand? Initially, it may have been the discount that you offered but eventually, they may have fallen in love with your regular, new products/services or just the newsletters you write. Keep a regular check on this.
What are your Thoughts on This, Drop a comment below and I will reply to each one of you.