Key Difference Between Marketing and Sales
Business Insights | Business tips

Key Difference Between Marketing and Sales

Marketing is focused on generating awareness of a company’s products in the mind of consumers. Marketing achieves this objective by planning and executing the right communication strategies ( right communication in the right channel to ensure that the communication reaches the target audience at an affordable cost ) Marketing generally is focussed on generating awareness of a company’s products…

Top 7 Digital Marketing Books to Read In 2021
Business Insights | Business tips

Top 7 Digital Marketing Books to Read In 2021

Digital marketing is a blessing for modern business wonder due to the elevating social media channels, online reviews and feedbacks about the business and its products which have the capacity to drive huge customer traffic. As a result, strong and long-lasting relationships can be built with consumers. But you also need to understand the strategy…

8 Step Guide to Creating Content Marketing Plan(2021)
Business Insights | Business tips

8 Step Guide to Creating Content Marketing Plan(2021)

creating content marketing Plan can be sometimes overwhelming and a good content marketing plan should ensure that every piece of content you put out fulfils a goal. You have to improve customer experiences by educating and informing them. A highly educative content can assist you to target better audience and entrusting credibility among the market….