Key Difference Between Marketing and Sales
Business Insights | Business tips

Key Difference Between Marketing and Sales

Marketing is focused on generating awareness of a company’s products in the mind of consumers. Marketing achieves this objective by planning and executing the right communication strategies ( right communication in the right channel to ensure that the communication reaches the target audience at an affordable cost ) Marketing generally is focussed on generating awareness of a company’s products…

Top 7 Digital Marketing Books to Read In 2021
Business Insights | Business tips

Top 7 Digital Marketing Books to Read In 2021

Digital marketing is a blessing for modern business wonder due to the elevating social media channels, online reviews and feedbacks about the business and its products which have the capacity to drive huge customer traffic. As a result, strong and long-lasting relationships can be built with consumers. But you also need to understand the strategy…

What is Ambush Marketing? Can it Backfire?
Business Insights | Business tips

What is Ambush Marketing? Can it Backfire?

Ambush marketing, broadly refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship. What is Ambush Marketing? Ambush markting is a shrewd technique in which a brand promotes itself in an event without…

How To Create a Business Plan in 2021    (Guide)
Business Insights | Business tips

How To Create a Business Plan in 2021 (Guide)

If you have a question inside of you that How To Create a Business Plan in 2021, then you have stumbled upon to the right place, as we are still tackling a worldwide pandemic some business and thriving and some business plans are getting obsolete. Whenever you sail across new territory you’ll need to consult…