Importance of Social Media Influencers to Drive Sales
The statistics are fascinating –
- The internet has 4.4 billion users
- There are 3.499 billion active social media users
- On average, people have 7.6 social media accounts
- The average daily time spent on social is 142 minutes a day
- 91% of retail brands use 2 or more social media channels
- 81% of all small and medium businesses use some kind of social platform
Why should you use Social Media influencers when You can just run ads and get sales?
From famous You Tubers to a large following on Twitter, social media influencers are a great way to generate brand excitement and engagement, drive sales, and generate leads for more potential clients. It’s also an excellent way to work in brand promotion through partnerships
Social media is all about Personal Branding in business. It is like Tom Cruz launching a T-shirt brand. What do you think ? will people be interested in buying?
Of course , Because it’s Tom Cruz, He is an Influencer.
You see today business is not a business anymore, it is more like a Brand. And if you want the business to increase sales then you have to BRING a face in front of your Brand.
Why is Personal Branding is the future of business growth?
In short, words, working with influencers in your Niches can increase your sales ten folds. If you are in the Yoga niches and working with an influencer who is a Yoga Teacher and has well over 100k followers, then you can approach here to make a deal to promote your brand. To know how and What ways to do it, let’s dive into the following points
First Identify Your Business Goals-
Identifying your Business Goal should be the priority while working with social media influencers. There are Tons of Stores who unknowingly approach Social Media Influencers and end up getting no sales at all.
Why ? The first thing you need to understand is that- Your Niche should match with the influencer you are working with.
Let’s say- I own a Toothbrush Business Called Funky Brushes
which resembles a kind of Funny tagline and mission, I decided to work with a social media influencer named kylie Jenner who has over 150 million + followers on Instagram.
After we agreed on terms and I decided to pay Kylie.
I am eagerly waiting for my sales to boost. As soon as the post goes live- No way! 21 hours gone and only 3 sales, Why? unfortunately, I didn’t get any or very few sales. What could be the reason for my Failure?
My Brand Resemble -FUNKINESS, FUNNY, AFFORDABLE
Kylie Jenner Resemble – LUXURY, BEAUTY
You see the Difference Your Goals Should Match With the Personal Brand you are working with Now if you own a clothing store which Resembles- LUXURY and STATUS QUO then you can hit kylie up. Manage the Budget, please.
Where to approach influencers-
The biggest sources of users are on Instagram and Facebook
initially, start with Instagram- Target Micro-Influencers.
You can also Target people on Youtube who have a good fan following. Remember your Business goals and Find Social media Influencer based on that.There are also some good ways to find influencers Go to Instagram and Type a hashtag related to your niche-
Suppose for my brand funky toothbrush
I typed- Tooth whitening
Click on the Hashtag and Tap on the little arrow button which tells you all the relevant hashtags, Go to each of them and find people who are posting on it.
Look for the people who have liked or posted having good Fan Base. They are your Brand’s social media influencer.
Direct message or E-mail them, Like this
How To Find an affordable Social Media Influencer
First, present yourself as a startup. Ask the Social Media influencer that we are a startup, we want to work with you. We will send you the Product for Free, Can you do a promotion for us. If he/she agrees to do it without taking any extra charge then you are good to go. If things don’t work out then Negotiate your Further Charges. This is how we got started.
Congratulations, You got a social media influencer- ask if the payment will be on Paypal , Direct Transfer or in barter system ( free product for a promotion ).
Remember Don’t just work with 1 Social Media Influencer, Target bunch of Social Media Influencers and Test things out. See which works better so that you don’t have to waste any more time.
Good luck !!!
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