How to Become Instagram Influencer, this is the same question that stuck in my mind, Nowadays one of the most favourite and popular projects is becoming popular on Instagram space and nothing like being an influencer can keep you satisfied, and famous on this competitive platform. It is an amazing job in the social media world, collaborating with brands and so many opportunities can come to you when taking the right way of in your influence niche and undoubtedly making money as an Instagram influencer means you are skilled enough to be exposed to a wider audience.
What is Instagram influencer?
An Instagram influencer is an Instagramer who has massive popularity and credibility in a specific niche on the Instagram community. Instagram influencers are powerful enough to encourage people to get their attention by using their trustworthiness and authenticity and helping brands to get quality and targeted customer through promotion. ( As explained more below )
There are influencers on all other social media platforms rather than just Instagram, and you can always find your desired social media influencer in any of the platforms you are most active or run a business marketing campaign on.
How to Become Instagram Influencer ?
1. Capitalize on Your Uniqueness
What makes you different than everyone else on this earth? That’s what you need to focus on and be willing to show everyone! This is what makes you special, sets you apart and makes an impact. Maybe you’re a comedian, have a rare condition, or can touch your tongue to your elbow, what makes your different from others and the qualities that you possess can make you unique from rest.
before getting into becoming instagram influencer ask yourself
- Why I want to be an Influencer ?
- Who are my targeted audience ?
- What is my long term vision
- How can I add more values in the life of my audience ?
see, you can always change your goals but your mission should match with your qualities in Life and In a sea of over 400,000,000 Instagram users, it’s important that you set yourself apart. Find that uniqueness and focus on it! It may be uncomfortable at first but it’ll be worth it.
2. Don’t Be Shy
Want to become an Instagram Influencer? Well then ditch any insecurities you have and get ready to bare it all. The most successful Instagram influencers today are the ones that let their audience in. That share all the ups, downs, good’s and bad’s of their lives. By being open, honest and truly yourself, you create a space that makes people comfortable, trusting and happy to connect.
Document your life journey through variety of contents like video contents, audio contents, photos’, quotes etc.
3.Build Relationship with audience
you have to be able to influence them of course! So by showing the deepest, darkest sides of you and not being shy about it, you create a safe space for people to connect to you, relate to you, and build those impactful relationships needed to be successful in this career.
make rituals for your audiences, give them tasks, giveaways and much more, so that they can share more of your content and in return your get people coming over to you and some will stay as your quality followers.
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4. Document, Don’t Create
As the social media mogul, Gary Vaynerchuk says, “document, don’t create”. When he says this he’s encouraging everything you do to be content for your social media channels. Eating breakfast at a swanky spot? Share it on Instagram Stories! Having a business meeting with a potential client? Record it and turn it into a youtube video! Doing a photoshoot? Share the best images to Instagram and the outtakes to an Instagram story!.
Just start something because if you have talents, it is your duty to show it to the world and who know that it might attract a lot of attention to your brand and leverage your overall business.
5.Find your niche and create good content
The main thing about becoming popular on Instagram is to make your profile according to your interests. Are you fond of making beautiful photos or know a lot of tasty recipes? Perfect! Dedicate your profile for things in what you are good. Also, you should figure out how you can be useful for people and how to draw their attention. In such way, it will be more easy for you to gather a big and interested audience.
But that is not all. The quality of your content is also very important for being a good influencer. Your Instagram profile is your face. Find an appropriate style for it. Use different types of content: photo, stories, and videos. It’s very useful to make a content plan for a week. Often analyze what your audience react better and make your profile in accordance with it.
6.Be active and honest
To be an influencer you should become a trustful source for your followers. Be active, communicate with them, share your life moments and experience, discuss different themes, ask their opinions. You should be very sincerely. You don’t have to invent anything. Just share only those things that really happen in your life. If you want to become popular on Instagram only in order to get money, people figure out this and won’t trust you. Relate to followers like to your friends and you’ll become a really qualitative influencer.
7. Make yourself available for sponsorships & collaborations
Make sure you have your email listed in your bio and are prepared to provide social stats to any company that might reach out to you. Things like follower growth, engagement rate, clicks on your link and monthly website traffic are all things brands might be curious about. You can add all the insights you have into a media kit to easily show off how awesome you are!
Now, don’t forget, we all want to be offered sponsorships, but remember, don’t sell out! Only promote things you truly believe in and think your audience would benefit from. By having a standard that you stick to, not only will you be more appealing to brands, you’ll simultaneously build a strong and authentic presence!
One thing that is required to be an influencer is that you must have the power to influence. If you have that then people will eventually follow you. However, if you are starting to build yourself as an influencer then you must be consistent in what you are trying to do. Quality is king, and real and good engagement is what matters over followers.