How to Get started in Influencer Marketing as a Business(2021)

How to Get started in Influencer Marketing, this is the same question that I once asked myself while running my first influencer marketing campaigns. A lot of brands are still hesitant when it comes to structuring their influencer marketing endeavour. The following steps on How to Get started in Influencer Marketing will help you coordinate the necessary stages of a campaign and shed light on your influencer marketing process!

The rise of new social media platforms like Instagram, Pinterest, YouTube, and Snapchat has been the game-changer for influencer marketing and influencer marketing for business is currently one of the best marketing channels and it is currently the most sizzling and effective way to get your brand in front of a massive targeted audience.

Reasons to hire an influencer marketer

1.Traditional Advertising Is Less Effective

Consumers are now immune to traditional ads online. Years ago, every business that uses to run started on the banner ad wagon and now it’s one of the least effective forms of marketing. Due to the decline of traditional marketing, online marketing or in other words digital marketing has skyrocketed in terms of usage among business. Influencer marketing is one of the widely known marketing channels in the category of digital marketing, which not only helps you get your desired customer but also drive reals sales and relevant fanbase to your business.

2.Your Competitors Are Making the Shift

Reports have shown that 72 per cent of brands will increase influencer marketing budgets in 2the nearer future, further showing how effective it is. While the early adopters have already experienced first-hand how effective it can be, new brands are getting involved every day.

3.Influencer Marketing Is Completely Native

It’s no secret that native marketing will always perform better than traditional marketing. However, influencer marketing is a different spell, because it’s a familiar face that is promoting your product. With 94 per cent of consumers trusting recommendations from others — over brands, it’s no wonder why influencer marketing is extremely effective.

4.You, Will get a suitable ROI

According to a recent case study by TapInfluence, influencer marketing generates ROI that is 11 times greater than traditional digital media campaigns. There is an abundance of data already available that proves how powerful it will be, including a study that showed influencer campaigns earn $7.43 for every $1.00 spent.

5.You Will Be Where Your Customers Hang Out

Influencers are strategically used to place your brand in front of your target audience in the most engaging environment, social media. With 82 per cent of consumers using social media to make purchase choices, finding the right blend of offer and influencer can be very rewarding.

How to Get started in Influencer Marketing 

1. Identify Your Influencer Marketing Goals

 Before plunging into the influencer marketing game, you should be clear on the direction you want to achieve. Whether you are a startup looking for brand exposure and traffic generation or you are launching a new product and want to increase sales and conversions, list your goals and align your campaign accordingly.

Your influencer marketing campaign should reflect your goals. That’s why your goals are super helpful and important to set before anything else.

For example, do you want to run a giveaway together with the influencer to gain newsletter signups? Then, the campaign should look one way. Do you want to grow your followers? Then, the structure of your campaign should look differently.

2. Identify Your Audience

Once you are clear on your campaign goals, it’s time you get to know your customers. Who is it that you want to reach and present your products and services? Know your audience’s tastes and interests, their demographics, social behaviour, and ages. What social platforms do they use most? Researching these portions will help you understand your customers better.

Your influencer marketing campaign should reflect your goals. That’s why your goals are super helpful and important to set before anything else.

For example, do you want to work on a giveaway together with the influencer to gain newsletter signups? Then, the campaign should look one way. Do you want to grow your followers? Then, the structure of your campaign should look differently.

3. Identify Your Influencers

This is the most crucial step. You need to determine which influencers will work best for your industry. Check their number of followers, engagement rates, and the degree of impact they have on their networks. You need to be careful to avoid fake influencers who have a large number of fans, which, of course, are not genuine. You can use free influencer marketing platforms and tools like ninjalytics to find and recruit influencers in your niche.

4. Reach Out and Negotiate Contract Terms

 Once you know who you want to work with, request them with your proposal. Communicate your campaign goals and partnership terms. Ask their expectations and negotiate fees. I suggest you look for micro-influencers who are less expensive but are more effective in terms of building customer engagement for your new brand.

5. Develop a Content Strategy with Your Influencers

Once you have partnered with influencers of your choice, work with them to develop a content strategy for your campaign. Remember content is always important, and it is content that makes influencers who they are.

People trust and follow them because influencers create useful and interesting content. So, co-create content with your influencers and provide them with the creative freedom to enhance your content with their images and engaging videos.

6. Review Influencer Performance

 It is important to know what you are getting out of your influencer investments. Measure KPIs ( Key performance indicators ) like the number of likes, shares, impressions, clicks, and any other reactions that lead to customer engagement with your brand.

If you are a business owner and want to get hire some relevant influencers for your business, then feel free to check us thus page > Contact as a business.

ZoomedIn Pixel in also an influencer marketing, helping business to leverage their online presence through quality social media influencer.